It's an interesting idea that your "brand" can have an aura. In the art community, people talk about the difference between an original work of art and a copy. Have you ever wondered what the difference is, when a copy can be made with exact precision and almost no differentiation? We say, it's the aura. The energy is what makes a creative work manifest and infuse every fiber of its being.

Think about your business and your marketing/branding efforts within that same energetic context. One might assume that your business's "brand" carries with it a certain vibration and nature that is either attracting that which you desire, repelling it, or is perceived as flat based on its message and quality.

This week, consider these questions in reference to your brand:

What feelings do you want to evoke?
What actions do you want to inspire?
What senses do you want to stimulate?
What purpose do you serve?

What does your business brand aura look and feel like? And most importantly, does it do what you want it to do?

Take a look at your name, tagline, logo, website and any other creative materials that make up your brand identity - see if you can turn up their vibrancy and impact. It's essential that you send your best signal out to the universe for people to pick up on!

Sending you thoughts for a prosperous week!

Be well,
The Chicago Healers Team